detergent                package:MNP                R Documentation

_D_e_t_e_r_g_e_n_t _B_r_a_n_d _C_h_o_i_c_e

_D_e_s_c_r_i_p_t_i_o_n:

     This dataset gives the laundry detergent brand choice by
     households and the price of each brand.

_U_s_a_g_e:

     data(detergent)

_F_o_r_m_a_t:

     A data frame containing the following 7 variables and 2657
     observations.

       choice        factor   a brand chosen by each household
       TidePrice     numeric  log price of Tide
       WiskPrice     numeric  log price of Wisk
       EraPlusPrice  numeric  log price of EraPlus
       SurfPrice     numeric  log price of Surf
       SoloPrice     numeric  log price of Solo
       AllPrice      numeric  log price of All

_R_e_f_e_r_e_n_c_e_s:

     Chintagunta, P. K. and Prasad, A. R. (1998) "An Empirical
     Investigation of the `Dynamic McFadden' Model of Purchase Timing
     and Brand Choice: Implications for Market Structure". _Journal of
     Business and Economic Statistics_ vol. 16 no. 1 pp.2-12.

